The Centre for Regional and Tourism Research of Denmark has updated a study related to online travel sales on teh rise in Europe by 24% from 2006 to 2007 reaching € 49.4 Billion in Europe.
Online travel expenditure is expected to rise another 18% during 2008 and should reach nearly € 67 Billion in 2009.
Countries leading the European online expenditure in travel are:
- UK (30%)
- Germany (19%)
Additional information:
- Direct sales accounted for 65% of the market
- Intermediaries 35%
- Air travel 57%
- Hotels (and other accommodations) 17%
- Package tours 14½%
- Rail 7½%
- Rental cars (and car ferries) 4%
online travel statistics europe, Sante J. Achille, web marketing europe
