If search engines were perfect the best (i.e., most relevant) sites would always rank at the top. Amazing pieces of technology that search engines are, indexing and organizing apparently non-stop, they’re far from perfect. And it’s darned near impossible to determine absolute ‘best’ in connection with a web site.
When the buzzword acronyms of SEO (search engine optimization) or SEM (search engine marketing) come up in conversation among business people it’s seldom immediately clear what’s meant by those using these terms. After a few gently probing questions though, the respective definitions of these things begin to emerge. SEO is something you do once and then it’s done. That’s one idea we hear. The other is that there’s some kind of trick involved in getting high rankings in search engines.
This morning I was reading an interview with well-known marketing commentator Seth Godin. In his view a problem with search engine optimization services is not so much with the consultants, but with some (not ours) clients’ expectations of immediate results. It’s part of our society I suppose … the quick fix mindset. Well, how about just taking the time, applying the resources, etc., etc., to over time create websites full of useful content. In other words give search engines and users just what they want. This is the ‘new SEO’ (actually what our company has always done). And we do it in English and Spanish.
