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A Look at Dwight Duncan's Ontario Budget
Net Newsledger, Canada The translation is that while half a billion dollars was promised, there was $373.7 million dollars well over half that never made it into the struggling industry. The McGuinty Government only distributed 25.2% of the provincial support that they … |
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Incentivizing geegaws
Kentucky.com, KY Translation: Current homeowners with very healthy incomes can get a $5000 subsidy for buying a new, never-occupied home. Further translation: Let's help developers unload some of the excess inventory they built before the recession slammed them. … |
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Workers losing jobs, not ‘Hope’
Boston Herald, United States “Hopefully, I will be starting my landscaping job soon,” he said with the aid of a translator. “But without my cleaning job also, I won’t be able to send any money back to my family in El Salvador.” He was joined by about 500 fellow SEIU members who … |
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3 career paths that lead to Plan B
Atlanta Journal Constitution, USA By Bo Emerson Some 4.4 million US jobs have disappeared since December 2007, leaving multitudes of Americans scrambling for a Plan B. Andy Palpant, Rick Jaworski and Sandra Bibbs have been there. The three metro Atlantans were all caught by the leading … |
 Los Angeles Times |
Kiyoshi Kurosawa provides domestic chills in 'Tokyo Sonata'
Los Angeles Times, CA But when fathers and husbands lose their jobs, "they are unable to define a role for themselves other than simply going out and working. It is as if working defines you, gives you an identity as a father and husband." Though the traditional family … |
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The unspoken truth about our language
Telegraph.co.uk, United Kingdom Unfortunately, the multicultural and racism "profession" much prefer to keep people dependent on them for support so they have a vested interest in providing translation services and encouraging people to continue using their various native languages. … |
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Language barrier scuppers Michael's job hopes
The Star, UK Unable to translate the job offers himself, Michael asked for help - only to be told to try a translation website on the internet at home. "The problem is I don't have the internet at home - and I bet there are plenty of other people in my position too … |
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Migrants 'face growing hostility'
BBC News, UK The Migration Impacts Fund will pay for extra English language lessons to cut translation costs and "help migrants get on in work and integrate in their communities" under a scheme to be rolled out next September. It could also be used for extra … |
 BBC News |
Whistleblowers urge Iraq inquiry
BBC News, UK Katherine Gun, a whistleblower who was sacked from her translator's job at secret listening post GCHQ, told MPs she got a "very big shock" when she saw an e-mail from the US National Security Agency in January 2003. The e-mail asked for British help to … |
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President Obama's Caterpillar Casualty
FOXNews We welcome the Chairman of the House Financial Services Committee Barney Frank into the Liberal Translation fold. Congressman Frank spoke to that committee Wednesday and blamed the whole AIG bonus fiasco on — you guessed it — Republicans, … |
When email marketing campaigns go international, it is important to remember to move beyond translation.
When reaching out to international targets, it isn’t enough to speak their language: you need to speak their culture too. A good example is global email marketing, where translating the email text into different languages isn’t enough.
A recent article by Derek Harding, entitled “Six International Email Marketing Challenges,” outlines the elements a company needs to consider when internationalizing email campaigns.
First, issues of form must be taken into account. For example, some cultures appreciate personalization, such as having the addressee’s first name appear in the salutation, whereas other cultures could consider this a breach of privacy.
Laws and norms concerning email marketing, and marketing in general, may also differ from country to country. To give a simple example, in the USA, prices are often quoted free of tax. However, this may be illegal in other countries.
As in everything, timing is crucial. “The local time zone must be taken into account,” Harding explains. “So should variations in when people work. Which days constitute the weekend vary across the globe. Holidays vary from country to country, as does when people commonly take vacations.”
Clearly, localization involves a lot more than language translation. Leave it to the experts: contact Language Translation, Inc. in San Diego, California. We have worked with numerous major domestic and international clients, and can carry out your localization projects in over 40 languages.
Betty Carlson
Subscribe to Language Lines, our monthly newsletter, for more information about the importance of language-related services to today’s businesses.
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Know Your Madisonian: Robert A. Selk
Wisconsin State Journal, WI For past five years I have volunteered weekly as a Spanish interpreter before Commissioner Todd Meurer in Dane County Circuit Court. Also, I have been with the Southern Wisconsin Chapter of Trout Unlimited for more than 25 years and currently serve on … |
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Breaking down barriers
ENC Today, NC "Interpreter services are not translators; they are specially trained to be medical interpreters," said Barbara LaRoque, marketing coordinator at Lenoir Memorial Hosptial. "It's not just a matter of being able to look at something in English and tell … |
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Decision to Ditch Sign Language Program Leaves Students in Lurch
fox4kc.com, Kansas City "The deaf community needs interpreters," said Kelly Turner, through a sign language interpreter. "For example, if you go to the hospital you need an interpreter, and really anywhere you go, you need an interpreter." Maple Woods student Meghan Roland … |
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FACTBOX-Military deaths in Afghanistan
Reuters March 21 (Reuters) - Roadside bombs killed four Canadian soldiers as well as a local interpreter in Afghanistan on Friday, Canadian Brigadier-General Jonathan Vance said in Ottawa. A soldier from the NATO-led force in Afghanistan was also killed in a … |